Part of Dentsu International, Dentsu Creative is a Global Creative Network that transforms brands and businesses through the power of Modern Creativity. 9,000 experts across the globe work together to deliver ideas that Create Culture, Shape Society and Invent the Future. Dentsu Creative was launched in June 2022 to address a client need for simplicity and is Dentsu International’s sole creative network.

The Director, Brand Experience Strategy will have strategy responsibilities over GM brand experiences and will sit within the Experience Strategy group of Dentsu Creative.

This role – an experience strategy lead within Experience Strategy - is an emerging role that focuses on the intersection of culture, brand, consumer and category in order to arrive at brand solutions that are action-oriented and experience-driven. The candidate should be interested in staying abreast of how culture is shaping consumer behaviors, habits, and expectations for how brands engage consumers. The candidate should be driven to uncover how brands can add value for people or society at large – from addressing a pain point along the consumer journey to helping a people achieve something in their lives to creating change in the world at large –- this person should have a passion for looking at a brand/category/cultural situation and arriving at meaningful ways for the brand to make a difference and be the solution/change that’s needed. This person should have a bias toward arriving at creative outcomes that are rooted in what the brand does (action) and how that might manifest (an experience) as the primary output. Core to this role is bringing a passion for and expertise in strategy for connected experiences to a experience-driven account, as it evolves to delivering experiences that span across physical and digital touchpoints.

This person will help develop a POV on what the brand should do, how the brand should engage in the world and what experience(s) the brand should create, on both a macro/holistic and smaller engagement standpoint. The candidate will author the strategy for all conceptual experiential efforts in close partnership with creatives, tech, innovation and operations throughout the strategy, ideation and development process.

This person will engage in collaboration across Dentsu creative (a now large North American agency with expertise in many different areas - creative, experiential, digital, social, PR, CXM and more).

• Partner externally with clients and internally with creative, tech, innovation and account management/PMs throughout the development of experience strategies and how they manifest via creative and production
• Stay up to speed on and inspire the team with great connected experience work that’s coming from brands and how that’s evolving to meet consumer/cultural expectations
• Have a POV and contribute to how the agency thinks about experience strategy – what frameworks we leverage, how we guide clients. Build strong relationships internally and with clients in order to be a dot connector for experience strategy related work from other aspects of Dentsu (with CXM, media, etc.)

• Have a POV on what’s next for connected experiences and how consumers + brands engage, share future-focused POVs with the team and clients, lead trend work or work sessions, when applicable
• Manage and mentor future direct reports, managing their projects on a day-to-day process, pushing their thinking to the next level and helping them develop their career at Dentsu
• May have an opportunity to contribute to pitch efforts as a part of the connected experiences practice, both for new business and organic growth

Expected Outcomes:

Business Growth: Responsible for helping to generate new organic growth opportunities on existing clients, specifically - strengthening our role as a strategic partner to Diageo clients.

Capability Growth: Responsible for the overall quality of the agency’s strategic and creative product in partnership with the creative team on the businesses they oversee

Talent Growth: Responsible for mentoring diverse strategic thinkers focused on creating growth opportunities for our clients and the agency.

Culture Growth: Demonstrates and fosters a collaborative work environment in which ideas flourish and are shared

• 7+ years Strategic Planning experience with an experience bent (at a traditional, digital or data agency or client side digital)
• You are a doer, leading by example. You put pen to paper, lean into client relationships, and create new opportunities. You have a bias toward action, are solutions-oriented, and have the ability to formulate a plan of attack and inspire others.

• You are generative and flexible thinkers with the ability to create net new thinking that inspires our clients, the agency and their teams.
• You have strong strategic story-telling and story-selling skills and the ability to develop a net new narratives.
• You are adaptive and responsive to feedback, changing conditions and “Great on their feet" with an ability to solve in the present.
• You are collaborative and open partners to creative and account leadership and indispensable, strategic consigliore to our client organizations.
• You relish the challenge of providing fresh new thinking that makes our work better.

• They are the best combination of smart, nice and real.

The anticipated salary range for this position is $113,000 - $174,500. Salary is based on a range of factors that include relevant experience, knowledge, skills, other job-related qualifications, and geography. A range of medical, dental, vision, 401(k) matching, paid time off, and/or other benefits also are available. For more information regarding dentsu benefits, please visit dentsubenefitsplus.com. Employees from diverse or underrepresented backgrounds encouraged to apply.

Dentsu (the "Company") is committed to a policy of Equal Employment Opportunity and will not discriminate against an applicant or employee of the Company, on the basis of age, sex, sexual orientation, race, color, creed, religion, ethnicity, national origin, alienage or citizenship, disability, marital status, veteran or military status, genetic information, or any other legally-recognized protected basis under federal, state or local laws, regulations or ordinances. Applicants with disabilities may be entitled to reasonable accommodation under the terms of the Americans with Disabilities Act and/or certain state or local laws. A reasonable accommodation is a change in the way things are normally done to ensure an equal employment opportunity without imposing an undue hardship on the Company. Please contact recruiting@dentsuaegis.com if you need assistance completing any forms or to otherwise participate in the application process or to request or discuss an accommodation in connection with a job at the Company to which you are applying. #LI-MF1