Director, Streaming Marketing Job at HSN
Thank you for your interest in joining our team! Qurate Retail Group comprises seven leading retail brands – QVC®, HSN®, Zulily®, Ballard Designs®, Frontgate®, Garnet Hill® and Grandin Road® – all dedicated to providing a more human way to shop. Qurate Retail Group is the largest player in video commerce ("vCommerce"), which includes video-driven shopping across linear TV, ecommerce sites, digital streaming and social platforms.
The Opportunity
Reporting to the VP, Streaming Commerce & Experience for QVC+ HSN+, the Director Streaming Marketing will lead the amplification and awareness of the QVC+ HSN+ streaming experience. This includes operating at the intersection of agency management, creative development and go-to-market plans, developing multi-channel plans for our marketing; build measurement systems to measure the impact of marketing; work with internal and external teams to guarantee a full-funnel approach to all marketing projects.
You will have overall responsibility for developing the evolution of our social media/influencer marketing strategy to drive increased reach and relevancy of our brand, revenue growth, customer expansion, and engagement across social media and other owned platforms at HSN & QVC.
Who We Are
As Qurate Retail Group's newest business unit, vCommerce Ventures is designed to accelerate our innovation in livestream commerce and establish our leadership in this space while also supporting the continued expansion of QVC's and HSN's linear video commerce ("vCommerce") experiences to new audiences. vCommerce includes video-driven shopping across linear TV, ecommerce sites, digital streaming and social platforms. vCommerce Ventures brings together livestream commerce teams and initiatives from across QVC and HSN into a separate, global business unit, with dedicated marketing, business development, content development and production, programming, planning, and merchandising resources. Mary Campbell, President, vCommerce Ventures, shares: "We're experimenting with new approaches to vCommerce. This is an exciting time to be part of Qurate Retail Group."
Your Impact
- Set strategy for all marketing for the streaming experience, inclusive of acquisition, social, and remarketing channels, retention, lifecycle, and publicity
- Deliver DAUs/ sign-ups, sessions and new names for all marketing
- Be a leader and "catalyst" who inspires others to deliver best-in-class work
- Create and own goals and performance metrics for campaigns based on sales/DAUs/customer; monitor to understand effectiveness of strategy and creative, making recommendations for continuous improvement
- Work cooperatively with other team members to build the infrastructure for us to create at a rapid pace, test, deliver and learn
- Work with Finance to determine the best analytics approach for digital marketing and once agreement is reached
- Forecast and report on reach, traffic, and acquisition to support a comprehensive Digital Platform financial plan
- Present to senior leadership to update on important metrics and progress to goals; manage external agency relationships
- Staff and develop a small team of Marketing Managers and Specialists who are accountable for developing and evolving the go-to-market strategy ad results
- Work with the owned and operated platforms to achieve our goals and promote the customer and brand voice in our business planning, strategy, and workflow process, and our customer-facing marketing plans
What You Bring
- 8+ years of eCommerce/digital marketing experience
- Bachelor's Degree in Marketing, Communication, eCommerce, or related field; or equivalent experience required
- Experience in Retail or Media industries
- Strong understanding of marketing channels and ability to work with broader marketing partners internally and externally
- Experience with managing, launching, and implementing marketing programs
- Experience managing multiple projects and delegate responsibilities
- Relationship oriented and influencing an audience
- Leadership experience and managing direct reports
- Advanced level knowledge of Word, PowerPoint, Excel, and Outlook
Remote work is not permitted in NYC at this time.
For New York City based roles only: The annual gross base salary range for this position is $157,500.00-$262,500.00. Salary ranges are general guideline only, and actual salaries will vary and are based on factors such as a candidate’s qualifications, skills, experience and geographic location as well as business and market conditions. At Qurate Retail Group, salary is just one component of a comprehensive Total Rewards package that might include an annual bonus, long term incentives, a robust benefits package (inclusive of health & welfare), 401K match, tuition reimbursement and company discounts — plus an amazing culture!
#LI-NM1
Join us as we enrich life’s everyday moments – including yours. Apply today!
If you enjoy being a part of a team, creating experiences and delighting customers, you’ll love it here. If you’re excited about retail, fashion, media, social, live streaming, technology, customer service, design and more, you’ll find amazing projects to work on. If you want to grow professionally and learn every day, you’ll thrive with us. If you appreciate
flexible working options, our Qurated community
, where intentional connections matter and a company committed to diversity, equity and inclusion, you’ll be amazed at what’s available for our team members! We offer a comprehensive Total Rewards package including competitive compensation, health care benefits starting on day 1, 401(k), paid time off, tuition reimbursement, employee assistance program, parental leave, paid volunteer hours, company discounts and much more. Best of all, working with Qurate Retail Group means friendly teams, ambitious projects and fast-moving careers!
For Qurate Retail Group, our focus on diversity, equity and inclusion is deeply rooted in Our Principles. They call on us to Drive Progress, Act With Empathy, Be Brave, Embrace the Future, and Do What’s Right so that everyone can thrive. We are committed to ensuring that our workplace provides equal employment opportunities for all team members and candidates and complies with all applicable federal, state, and local laws and regulations. As an equal opportunity employer, Qurate Retail Group is committed to a barrier-free employment process. If you need reasonable accommodations/support throughout, please contact us at
workwithus@qurateretail.com
for assistance.
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