Marketing Director Job at Preludesys
Position : Marketing Director
Skills : Music/Entertainment Industry, e-commerce and D2C marketing, Agency partnership, budget management
Experience
Manage a high performing team to deliver against objectives across tentpole retail moments, integrated marketing campaigns, DEI marketing and evergreen marketing strategy related to music releases and e-commerce stores for UMG’s diverse roster of artists
Measure and analyze objectives and KPIs for projects and overall team
Work with marketing managers to develop content strategy to meet objectives for each individual campaign
Keep abreast of evolving content trends to increase conversion and campaign success
Continue to develop and adapt influencer marketing strategies and processes as the program evolves as a central function
Provide oversight and direction on cross-category gift card marketing plans
Manage the effectiveness of cross-team collaboration and adapt processes as needed
Onboard agencies/vendors, as needed
Problem solve and escalate roadblocks, as needed
Encourage team camaraderie and relationship building through activities and team building opportunities
Skills Set
8-10 years of experience in a similar role, experience in the music and/or entertainment industry a plus
3-5 years of experience managing direct reports
Ability to lead and guide a team of marketers
Ability to provide marketing managers with guidance on the development of their marketing plans and the knowledge base to know “what’s next” as they navigate cross functional work
Experience with e-commerce storefronts and D2C marketing
Experience with managing agency partners
Experience with budget management
Ability to deliver and produce results on tight timelines
Deep understanding of content strategy and the ability to use content to drive conversions
Critical thinking and problem-solving skills
Relationship building skills
Solution oriented
Strong analytical capabilities with a track record of leveraging analytics to drive business performance
Job Type: Contract
Schedule:
- 8 hour shift
Experience:
- Dealer to customer (D2C): 6 years (Preferred)
- Marketing management: 9 years (Required)
- Music / Entertainment: 6 years (Preferred)
Work Location: Remote
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