The Marketing Specialist is responsible for developing and supporting branded marketing, promotions, and advertising in close collaboration with the Marketing Manager including, but not limited to, planning and developing digital content to support the affiliates communications goals, supporting reputation management on digital properties, and the delivery of engaging and accurate information for patients, program participants and the PPGC service area. The Marketing Specialist should demonstrate an understanding of and a commitment to diversity, equity and inclusion, quality health care and excellent customer service.

Essential Functions

• Work closely with Marketing Manager to develop and support patient care marketing, promotions, and advertising (both paid advertising and organic social media content)
• Regularly review all components of marketing plans with Marketing Manager, internal team, and marketing consultants to ensure quality standards
• Provide market analysis for current and proposed health services to better understand the landscape and how PPGC can remain competitive
• Analyze and report on the performance and effectiveness of marketing campaigns in collaboration with Marketing Manager
• Develop digital content for patient and public-facing display monitors in collaboration with Patient Care and the Communications team
• Partner with Patient Care team to coordinate and implement direct patient communications and health services campaigns via digital channels
• Support online appointment scheduling platform to improve patients online experience
• Manage PPGCs health center pages for accurate information, timely updates, and improved patient experience
• Support management of patient reviews (via Yelp, Google My Business, etc.) to ensure brand reputation
• Collaborate and coordinate with PPGC teams and partners to achieve goals
• Complete other marketing and communications projects as assigned

Competencies

To perform the job successfully, an individual should demonstrate the following competencies:

• Strong writer, confident presentation and verbal communication skills
• Must be energetic self-starter and team player
• Ability to work independently and use creativity to solve problems
• Strong organizational and interpersonal skills; detail-oriented
• Ability to establish and meet deadlines
• Technical skills with web content management systems, constituency database, and/or design software (Adobe design programs, Canva) strongly preferred
• Skilled in social media platforms including Facebook, Twitter, Instagram, TikTok, YouTube
• Proficiency in Microsoft Office, especially Word, Outlook, PowerPoint, and Excel
• Knowledge of diverse groups, working with a multicultural workforce, and sensitivity and appreciation to cultural differences is required
• Demonstrated ability to be thorough and conscientious in managing multiple projects and deadlines, working with staff at all levels of the organization, and maintaining files.

Education and/or Experience

• 2-3 years of experience in marketing, advertising, or communications with a corporate or nonprofit organization
• Health care marketing or marketing agency experience preferred

Language Skills

• English required, bilingual in Spanish preferred
• Ability to speak effectively before groups of customers or employees of the organization
• Ability to read and interpret documents such as safety rules, operating and maintenance instructions, and procedure manuals
• Ability to write routine reports and correspondence

Physical Demands

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

While performing the duties of this job, the employee is regularly required to sit, talk, and hear. The employee is frequently required to use hands to finger, handle, or feel. The employee is occasionally required to stand; walk; reach with hands and arms; climb or balance; stoop, kneel, crouch, or crawl and taste or smell. The employee must occasionally lift and/or move up to 25 pounds. Specific vision abilities required by this job include close vision, distance vision, color vision, and ability to adjust focus.

Work Environment

The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

While performing the duties of this Job, the employee is occasionally exposed to outside weather conditions. The noise level in the work environment is usually moderate.

Planned Parenthood is an equal opportunity employer. We are dedicated to ensuring that all of

our decisions regarding all aspects of the employment relationship including recruiting, hiring,

promotions, assignment, training, access to social and recreational programs, discharge,

compensation, benefits, and the terms, conditions, and privileges of employment are in

accordance with our principles of equal opportunity. It is Planned Parenthoods policy that, in

exercising our management responsibilities, we will not discriminate against teammates or

applicants on the basis of race, color, national origin, ethnicity, religion, age, sex, gender, marital

status, sexual orientation, gender identity, gender expression, genetic information, military

service, covered veteran status, physical or mental disability, pregnancy, childbirth, or related

medical conditions, political opinions or affiliations, or on the basis of any other status protected

by applicable federal, state, and/or local law. It is our objective to hire and promote individuals

who are qualified for positions by virtue of job-related considerations such as education,

knowledge, skills, training, and experience.