Primary Purpose:

The Communications Specialist produces the district’s news writing to ensure information is efficiently and effectively reported to employees, students, parents, and the community. This position will promote the district’s written communications to increase public awareness and enhance the district’s image and position within the community. The Communications Specialist works closely with administration to ensure messaging is projected to school district standards and promotes a positive image of the school district using all possible resources.

The Communications Specialist works under general supervision with moderate latitude for use of initiative and independent judgement with respect to matters of significance.

Qualifications:

Education/Certification:

Bachelor’s degree in English, journalism, communications, media studies, or related field

Master’s Degree, preferred

Reliable Transportation & Valid Texas Driver’s License

Special Knowledge/Skills:

Excellent organizational, communication, collaboration, and interpersonal skills

Demonstrated skills in writing clear and concise reports, editing, and publishing

Ability to interpret complex oral and written instructions

Thorough knowledge and understanding of print media and public information functions,

proofreading, editing, written communication theory and technique

Ability to use personal computer to design and produce district publications (desktop publishing

software, Word, ClarisWorks, PageMaker PhotoShop, etc.)

Ability to analyze complex information and synthesize into readable and persuasive written material

Ability to meet established deadlines

Experience:

A minimum of three years’ experience in journalism, communication, public relations/information, or related field

Major Responsibilities and Duties:

Public and Community Relations/Information

1. Serve as the information liaison between the school district and the community. Serve as district spokesperson and coordinate media coverage including preparing press releases and publishing articles and photos in local media and other publications.

2. In collaboration with the Superintendent and district administrative staff, plan, develop, and implement the district’s marketing and communications program.

3. Ensure that public information activities contribute to the attainment of district goals and objectives.

4. In collaboration with district staff, design, prepare and edit district publications including newsletters, recruitment brochures, annual school calendar, invitations and programs for special events, and other publications.

5. Serve as district representative on community committees, as required. Demonstrate awareness of district-community needs and initiate activities to meet those needs including speaking at civic organization meetings and make presentations.

6. Attend meetings of the Board and prepare such reports for the Board, community, and staff.

7. In collaboration with district staff, support and advise campuses and departments concerning communication and marketing of school activities and events.

8. Supervise the development and maintenance of the district’s web page for content and design.

Policies, Reports, and Law

9. Develop and publicize reports related to the performance of the district and articulate district goals and objectives.

10. Comply with policies established by federal and state law, State Board of Education rule, and local board policy.

11. Compile, maintain, and file all reports, records and other documents as required.

Job Type: Full-time

Pay: $201.99 - $239.41 per year

Benefits:

• 401(k)
• Dental insurance
• Health insurance
• Health savings account
• Life insurance
• Retirement plan
• Vision insurance

Schedule:

• 8 hour shift
• Monday to Friday

Ability to commute/relocate:

• Plainview, TX 79072: Reliably commute or planning to relocate before starting work (Required)

Education:

• Bachelor's (Preferred)

Experience:

• Journalism: 1 year (Preferred)

License/Certification:

• Driver's License (Required)

Work Location: In person

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