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SEO Manager Job at Heritage Landscape Supply Group

Heritage Landscape Supply Group McKinney, TX 75070

Essential Duties & Responsibilities
  • Ensure SEO industry best practices are in place
  • Serve as an evangelist for SEO across the company, working with cross-functional teams to instill best practices, update processes and improve communication
  • Continuously stay on top of industry changes impacting the business, informing and educating stakeholders
  • Analyze performance and insights to determine optimization opportunities
  • Monitor SEO performance, including site speed, keyword and content optimizations, traffic, sales, rankings to determine opportunities to increase SEO contribution to sales; share learnings weekly and monthly with key stakeholders
  • Create a clear short and long term strategy and roadmap to grow SEO sales contribution and traffic
  • Prioritize SEO activities that have the biggest impact on traffic and revenue growth targets
  • Collaborate with Product Owners to improve processes, staying informed of major site and mobile re-designs impacting SEO, along with identifying, then prioritizing projects needing internal Dev support, owning projects from conception to launch
  • Work with Site Marketing to implement on-page optimizations, ensuring on-brand messaging
  • Create new processes to ensure that content is on brand and optimized to grow traffic
  • Organize and manage the execution of SEO projects across all teams, managing projects from start to finish
  • Set up processes, leading next steps and support for key needs across all verticals
  • Evangelize and move key projects forward, finding solutions and leading cross functional needs to meet deadlines; partner closely with stakeholders on a technical roadmap
  • Implement content, keyword and meta tag optimizations and Google industry best practices
  • Proactively problem solve as needed, finding short term solutions such to redirect out of stock page traffic, consolidate thematic pages, ensuring diligent maintenance for the program
Requirements & Qualifications
  • 5-7 years experience in SEO, either in house, as a consultant or SEO agency
  • Knowledge of on-page SEO, technical SEO and search engine ranking factors
  • High level of initiative and proven ability to work independently on multiple projects in a fast-paced environment
  • Personal commitment to putting the customer first, prioritizing user experience above search engines and adhering to Google Webmaster Guidelines
  • Strong analytical skills, drawing conclusions from data to make impactful optimizations.
  • Good interpersonal communication skills and aptitude for cultivating strong working/ and social relationships
  • Excellent organizational, planning, presentation, troubleshooting, and multi-tasking skills
  • Creative, open-minded and enthusiastic about seeking new solutions to challenges
  • Productive working independently or within a larger team
  • Great team player, enthusiastic with good work ethics
  • Microsoft Office
  • Copywriting/editing experience
Education
  • Bachelor’s degree preferred, high school diploma (or equivalent) in combination with significant experience will be considered instead of a degree.

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Job Location: SRS Distribution - McKinney
7440 State Highway 121 McKinney, TX 75070-3104
Equal Opportunity Employer.
Veteran Friendly Employer. Heritage Landscape Supply Group believes in hiring military veterans at any level for any position. We know your service trained you in many of the areas we value, such as; leadership, teamwork, performance, integrity, and safety. If your experience matches our requirements, we want you to apply today.



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