Overview:

The Strategic Marketing Analyst coordinates, supports and manages marketing projects (or portions of projects) with the Director and/or Marketing Managers. This individual plays a versatile role on the team and is eager to support marketing initiatives to ensure their success. Day-to-day activities will vary from analytical tasks to summarizing information and creating presentation decks. This individual is a team player, is passionate about marketing strategy, loves to learn, is flexible, has great attention to detail, delivers high quality work, and seeks personal and professional growth opportunities.

Responsibilities/Essential Functions:

• Analyzes external and internal customer data. Uses Excel to analyze data, creates graphs and charts. Creates PowerPoint slides with key findings.
• Identifies target audiences and gather analytics to prepare strategies for success in marketing campaigns / programs with an impact on sales outcomes
• Interpret research about the company’s customers and their buying habits
• Uses industry reports and websites to summarize macro trends and competitive landscape
• Creates PowerPoint presentations to provide market and consumer insights to marketing team members and sales departments
• Works with Marketing team members to develop compelling value propositions for our products
• Participates in strategy sessions to identify new industry or product opportunities, supports the creation of go-to-market plans and implementation of materials and tools
• Prepares presentations for internal and customer-facing audiences
• Collaborates with other teams including Procurement/Supply Chain, Sales/Service Operations, Pricing, and Legal based on project needs
• Performs ad hoc reporting responsibilities and other marketing tasks

Removed:

• Supports the creative development process by submitting creative briefs, providing feedback on proofs, reviewing with Legal, and coordinating with the printer
• Helps coordinate logistics, products, and activities for tradeshows or photo / video shoots
• Assists with marketing automation efforts
• Runs reports in various systems to track marketing campaign activities, revenue, and ROI.
• Knowledge of CRM systems like Salesforce.com

Knowledge/Skills/Abilities:

• Strong Excel skills to analyze raw data, create charts/graphs, and summarize key findings
• Strong PowerPoint skills to formulate / communicate findings and recommendations to senior executives
• Demonstrated business savvy to effectively communicate and work with team and other executives in support of achieving business goals
• Proven ability to exercise sound judgment and strong problem-solving skills
• Ability to manage competing priorities between multiple business units
• Proficiency and comfortable presenting to team and company leaders
• Excellent organizational and interpersonal skills

Working Environment/Safety Requirements:

Experience/Qualifications:

• 3+ years of marketing experience, B2B marketing preferred
• A Bachelor’s Degree in Marketing or Business Administration preferred

License Requirements/Certifications:

Aramark does not provide visa or other sponsorship for this position.

Benefits: Aramark offers a wide array of comprehensive benefit programs and services including medical, dental, vision, short and long-term disability, basic life insurance, and paid parental leave. Employees are able to enroll in the company’s 401k plan. Employees are eligible for 80 hours of vacation, 16 hours of floating holidays, and paid sick time every year. Employees will also receive 9 paid holidays throughout the calendar year.

Compensation: The salary rate for this position ranges from $45K to $70K, depending on circumstances including an applicant’s skills and qualifications, certain degrees and certifications, prior job experience, market data, and other relevant factors.

Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities

The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor’s legal duty to furnish information. 41 CFR 60-1.35(c)