Digital Marketing Coordinator Job at Southwire Company LLC
A leader in technology and innovation, Southwire Company, LLC is one of North America’s largest wire and cable producers. Southwire and its subsidiaries manufacture building wire and cable, metal-clad cable, portable and electronic cord products, OEM wire products and engineered products. In addition, Southwire supplies assembled products, contractor equipment and hand tools. We are proud to offer competitive compensation, employee benefits, tuition reimbursement, and unlimited growth opportunities. Our nearly seven decades of progressive growth can be attributed to our determination to developing innovative systems and solutions, exercising environmental stewardship and enhancing the wellbeing of our communities. How will you power what’s possible?
Location: Remote
Southwire Job Description
Description of Duties and Responsibilities:
- Work with web analytics, with particular focus on Google AdWords and Google Analytics Develop enticing promotions to both B2B and B2C audiences to drive conversions
- Track conversion rates and make improvements to drive additional conversions Coordinate email campaigns, display campaigns, and more to drive additional web sales
- Coordinate with back-end developers to make necessary web improvements to increase traffic
- Develop plans for improving upon websites, landing pages, and more based on company’s overall digital strategy Stay up to date on industry trends, both in B2B and B2C to adjust necessarily
- Work alongside other marketing team members to distribute information about our websites, and encourage use from customers in all channels
- Provide weekly report outs on e-commerce revenue and develop additional paths to purchase
- Manage campaign spend, ensuring projects are complete on time and within budget constraints Upload new products to the website, and remove any obsolete items
- Manage P&L for end user e-commerce platform
- Enhance customer experience and site usability
Qualifications and Experience Requirements:
- Bachelor’s Degree required
- 1 to 3 years of relevant industry work experience Prior SAP Hybris experience preferred
- Requires strong analytical skills to work through reasoning and strategy implementations
Competencies
Benefits We Offer:
- 401k with Matching
- Family and Individual Insurance Packages (Health, Life, Dental, and Vision)
- Paid Time Off & Paid Holidays
- Long & Short-Term Disability
- Supplemental Insurance Plans
- Employee Assistance Program
- Employee Referral Program
- Tuition Reimbursement Programs
- Advancement & Professional Growth opportunities
- Parental Leave
- & More
Southwire is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, protected veteran status, or any other characteristic protected by law.
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