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Digital Marketing Specialist Job at Club at Seabrook Island, Inc

Club at Seabrook Island, Inc Johns Island, SC 29455

Description:

Welcome to Seabrook Island Club! If you’re looking for growth and development, competitive compensation and benefits, and a fun place to work or grow your career, you’ve come to the right place! Seabrook Island Club is located on beautiful Seabrook Island, just south of historic downtown Charleston. We are always on the lookout for new talent to add to our team. With 2 championship golf courses, 15 tennis courts, two pickleball courts, indoor and outdoor dining venues, banquet and event operations, along with support and administrative positions, there’s something at Seabrook for everyone! We offer a variety of full time, part time, year-round and seasonal employment opportunities.

If you’re looking for a fun and exciting career at the beach, look no further!

All Seabrook Island Club Employees enjoy:

  • Training and opportunities for growth
  • Parties, prizes, and team outings
  • FREE parking!
  • Use of Club Amenities (including golf)

Permanent Full-Time employees enjoy the following additional benefits:

  • Holiday BONUS
  • Reimbursement towards continuing education
  • Vacation/Sick Pay
  • Holiday Pay
  • Medical, Dental and Supplemental Health Benefits
  • 401k

Does Seabrook look like the right place for you, but you would need to relocate to the Charleston area? Our Soft-Landing Program is perfect for you! The Soft-Landing Program includes:

  • Reimbursement of relocation expenses of up to $1,000.
  • Reimbursement of housing costs (rent or mortgage) up to $500/month for your first 3 months.

Position Description: The Digital Marketing Specialist is responsible for assisting in the planning, concepting, writing, execution, and tracking/reporting of digital marketing and communications for Seabrook Island Real Estate, i.e. eblasts, social media, and website/app content. This position reports directly to the Chief Marketing Officer. This job is in-person, at the office located on Seabrook Island, SC 29455. It is not a remote position.


Email Marketing Responsibilities

? List management: including organizing, updating, and operating several sometimes-overlapping databases. We use MailChimp, and Propertybase/Salesforce.

? Compose, edit, program, and send eblast communications from Seabrook Island Real. SIRE emails include weekly eblasts (about new listings, closings, and lifestyle), a monthly real estate update, and as needed eblasts for sales executives. Also setting up drip campaigns.

? Maintain email communications calendars for SIRE that includes target audience, message, date, and tracking metrics.

? Provide regular reporting on metrics.

Social Media Responsibilities

? Work with the internal marketing team and agency partners to design and execute social media strategies and campaigns that are on-brand and in-budget.

? Enhance and grow our social media presence by regularly suggesting, gathering, resharing, and creating appropriate content that is relevant and engaging for our target audiences.

? Draft and implement organic social media content across all channels, garnering input and approval from leadership.

? Maintain a social media calendar that includes target audience, message, date, channel, and metrics.

? Provide monthly reporting and recommendations to improve social media efforts.

? Monitor trends in social media tools, applications, channels, design, and strategy.

? Appropriately respond to social media comments and messages. (Community engagement)


Website/App Responsibilities:

? Work with the CMO and website agency to continually improve SeabrookIsland.com in terms of user interface and quality content.

? Make updates to website pages and (future app) as needed.

? Write and post articles to the blog on the website.

Other Job Functions:

? Distribute press releases.

? Handle content updates with online outlets such as PrivateCommunities.com.

? Photo/video editing.

? Assist with any special events, may include weekends a few times a year.

? Help with restocking SIRE collateral around the island.

? Complete any other support projects or tasks as assigned by the Chief Marketing Officer and Real Estate Broker-In-Charge.

? Proactively seek continuing education / professional development opportunities.

Requirements:

Education: Degree in marketing, communications, or other related field; or a combination of education and experience which provides the required skills, knowledge, and ability.

Experience: 3+ years of marketing and communications experience using digital media. Previous high-end real estate marketing experience preferred.

Hard Skills: Social media platforms (Instagram, Facebook, YouTube, Pinterest, TikTok). Email platforms (MailChimp and PropertyBase). Hootsuite and Linktree. WordPress (HTML/CSS skills are a plus). Database management (Propertybase is a plus). Working knowledge of SEO principles, including keyword research and Google Analytics, is a plus. Absolutely critical: excellent writer.

Soft Skills: Organized. Meticulous attention to detail, you do it right the first time. Dedicated. Solid work ethic – someone who cares about doing the best job possible. Professional demeanor and grace under pressure, this is a fast-paced environment. Fun, but serious about the work. Resourceful and eager to put in the time and effort to learn and improve. Team player who is here to help.

Equipment/ Programs to Be Used:

(If you have proficiency in some but not all, training is possible for the right candidate.) Adobe Creative Suite, Mailchimp, Microsoft Office Suite, WordPress/HTML, Propertybase/Salesforce, Hootsuite, Linktree, Monday.com. Also MLS (Multiple Listing Service).

Typical Physical Demands: Requires sitting, standing, bending, and reaching. Requires manual dexterity sufficient to operate standard office machinery. Requires normal range of hearing and vision. Requires ability to function professionally in an environment that can be fast-paced and mentally stressful and challenging.




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