Summary:

The Public Relations Specialist will administer the marketing strategy and programs for Grace Health serving as an influencer and enabler for enhanced marketing initiatives, while ensuring that an integrated and well-coordinated system-wide strategic marketing program leverages opportunities for all areas of Grace Health. This position will collaborate with leadership to help shape and define processes, be an advocate for employees, drive actionable results, and influence change. Further, this position is an integral role to the marketing and communications throughout Grace Health. This position reports regularly to the CFO.

ESSENTIAL DUTIES AND RESPONSIBILITIES:

• Support and facilitate development and implementation of the marketing plan
• Develop and manage a marketing dashboard and marketing ROI to drive decision making on marketing budget
• Manage the marketing budgets and oversees expenditures of accounts in accordance with applicable laws, regulations, and restrictions
• Manage, schedule and develop the schedule of social media communications including Facebook, Instagram, LinkedIn, and any other social media platforms
• Execute and continuously evolve the plan to contemporize Grace Health's marketing consistent with leading healthcare organizations to maintain a competitive edge
• Provide accurate, helpful information to the public to support healthier living and how to address chronic and acute needs
• Ensure a consistent, high-quality brand identity which captures Grace Health's unique positioning
• Collaborate with Grace Health leadership team to ensure alignment of marketing plans with business goals to advance Grace Health’s reputation among audiences in all communities served
• Optimize Grace Health's positioning in the marketplace and foster positive relationships with patients, other physicians, other healthcare organizations, and the community
• Create communications plans and responses, media relations strategies, issues/reputation management, executive communications, social media, etc.
• Create comprehensive internal communications programs which utilize a variety of platforms to communicate employee engagement across all levels of Grace Health, so all employees feel informed, motivated, and understand how vital their role is to support the organization’s mission
• Participate on internal and external job-related committees as requested by CFO
• Perform other job-related duties as assigned by CFO

OTHER ESSENTIAL DUTIES and RESPONSIBILITIES:

• 
  Grace Health recognizes that managing patient care is a team effort that involves clinical and non-clinical staff. All employees must embrace a team-based approach to patient care and understand that each role is important to our success.
• Team members must demonstrate excellent team communication and coordination to provide quality patient care.
• Care coordination includes communicating with community organizations, health plans, facilities, and specialists.
• Care team members understand and embrace the concept of population management and proactively address the needs of patients and families served by this practice.
• Team members must demonstrate skill and knowledge related to effective communication with vulnerable patient populations.
• Team members must participate in Continuous Quality Improvement activities within the organization to ensure patients receive high quality care.
• All team members will be involved in the process of improving quality incomes.
• Team members will participate in the review and evaluation processes of practice performance and help to identify opportunities for improvement.
• Team members will participate in Grace Health's advocacy program.

GENERAL DUTIES:

• Develops, implements and maintains Grace Health’s marketing plan/strategies.
• Maintains Grace Health’s social media platform and web presence.
• Promotes Grace Health via advertising/sponsorships.

QUALIFICATION REQUIREMENTS:

To perform this job successfully, an individual must be able to assist in advancing Grace Health’s mission and to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

SKILLS:

• Possesses strong collaboration and teamwork skills and is able to maintain respect and strong relationships across the organization while asking questions which challenge the status quo and lead to new thinking about the brand, patient experience, and marketing programs.
• Displays a high degree of organizational agility; the ability to handle large-scale change programs, comfort to influence without always having direct control, and the professionalism to navigate complex situations with multiple stakeholders.
• Ability to employ effective analysis and reporting; development and implementation of marketing and communications reporting framework specifically designed to measure effectiveness and ROI
• Ability to think conceptually and strategically
• An effective communicator who shapes opinions and overcomes objections
• Excellent skills in managing, motivating, and supporting people
• Strong record of attracting and retaining outstanding talent
• Self-starter, entrepreneurial
• Ability to keep multiple projects moving forward simultaneously, while anticipating the future
• Expert communications skills (oral and written)
• Team player and values the input of others
• Positive attitude and results oriented
• Perceptive, persuasive individual who can effect change in a dynamic environment while being flexible and adaptive

EDUCATION and/or EXPERIENCE:

Required

• Bachelor's Degree in Marketing and Communications or related field
• Professional level of knowledge in business or health care administration
• Successful track record of strategic marketing
• Strong portfolio of integrated marketing communication capabilities; significant experience developing brand strategy, digital marketing, content marketing, web development and optimization, customer experience, and integration with external and internal communications functions
• Consumer marketing expert with track record of developing and stewarding brands
• Track record of business building marketing strategies and programs

Preferred

• Master's Degree in Marketing and Communication or any relevant field
• FQHC experience

BENEFITS:

• Safe harbor 401(k) with match potential
• Paid time off
• Family friendly work environment
• Health insurance
  • Wellness program
  • Health savings account
  • Pharmacy benefit
  • Employee visits for medical services
• Dental insurance
• Vision insurance
• Life Insurance
• STD/LTD
• EAP & Work life services
• Voluntary benefits
• Hospital indemnity

Grace Health provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

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